ID Group is a forward-thinking real estate developer known for its modern approach to design and development. As a Retainer, Design Director, and Brand Strategist at ID Group, I play a key role in shaping the visual and strategic identity of the projects we undertake, ensuring they align with the group’s commitment to innovation and contemporary design. In my role as Design Director, I lead the creative direction across various projects, developing sleek, modern designs that reflect the essence of ID Group’s vision. I work to ensure that every design element, from branding to user experience, conveys sophistication, functionality, and a deep connection to contemporary living. As a Brand Strategist, I collaborate with the team and clients to craft strategies that elevate the brand’s identity within the real estate sector. My focus is on creating authentic and compelling brand narratives, which are essential in distinguishing ID Group’s projects in a competitive market. By blending cutting-edge design with strategic insights, I help ID Group continue to redefine modern living and create spaces that offer both beauty and functionality for the future.